Trade show marketing can be an important part of a company's lead generation efforts.
Pre-Show
Planning
Defining best trade shows to attend
Trade
show strategy and goals development
Trade
publications / show-issue advertising
Pre-registration
database acquisition
Promotional materials strategy
At The Show and In The Booth
* Seminar presentations
* Hospitality event planning
* Sponsorships
* In-room promotions
* Press room materials / editor relations
* In-booth premiums, contests, drawings
After The Shows
* Prospect database development
* Follow-up Prospect development
* Customer qualification and outbound calling
* Newsletter development & distribution
* Public relations
